Keds x Brother Vellies Launch “Vote” Sneakers


Whether you’re already planning on heading to the polls and voting in person or casting an absentee ballot from your own home, it’s more important than ever to spread the message to vote — and it doesn’t hurt to look cute while doing it. Joining a slew of other fashion brands inspiring people to vote, Brother Vellies has teamed up with Keds to design a pair of chic white canvas sneakers, and 100 percent of its proceeds will be donated to When We All Vote.

While the all-white kicks are classic Keds at its foundation, they come with When We all Vote laces, a Brother Vellies charm, and a message handwritten by Brother Vellies’s creative director and founder, Aurora James. The brand is also selling striped crew socks to pair with the sneakers, donating $5 to When We All Vote for every pair sold. Launched in 2018 by Michelle Obama, Tom Hanks, Lin-Manuel Miranda, Janelle Monae, Chris Paul, Faith Hill and Tim McGraw, When We All Vote is a nonpartisan organization dedicated to increasing voter participation and closing the race and age voting gap.

The canvas sneakers are currently sold exclusively on the Brother Vellies website for $95 a pair, while the socks retail for $35. Take a closer look at the details below and get inspired to get out the vote.

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